Nonsense White October Hutchhouse

24HOUR-STARTUP.COM

26 Nov – 27 Nov 2009

Monday: 7 days to find a buyer!

This is the first in a series of posts that are going to countdown to DrHue.com’s eventual sale on eBay. (For the uninitiated, DrHue.com is the product of 24hour-startup.com a rather crazy project to conceive, design and build a web-based business in 24 hours.) The auction is set to end at 11.01 AM GMT on [...]

Hours 20-24: The Frantic Rush

OK, so it’s now Monday, and after sleeping for most of the weekend I now finally have the strength to write about the last few hours of our 24hour-startup.com adventure.

The frantic rush to get a working Beta up
Wow. I think I can honestly say that none of us have ever worked on anything that has [...]

Exec Summary

UK shoppers spent over £4.67bn online in December 2008 – 14.2% up on December 2007. In fact, a total of £43.6 billion was spent online across the whole of 2008.That’s a lot of money.
More often than not online shoppers search for and filter products based on rational considerations such as price, size and popularity. At [...]

Exit strategy – sell it to Amazon! (Maybe)

First question – whose exit strategy? Ours? Or the lucky winning bidders?!
Well, our exit strategy is easy – just check out the ebay auction…
However, let’s say for example, while you’re there you place a (whopping) bid and win Dr Hue, the brand, website, business plan and all. And you do run it for a couple [...]

Uh-oh. Will made a film when he was tired…

Don’t make films on 24 hour benders. from NonsenseLondon on Vimeo.

Nifty Twitter thing

UPDATE: This is now working… try following @Dr_Hue on Twitter and he’ll get back to you with some product recommendations based on the colours in your profile pic!

Mid morning (approximately 5am) Matt wrote a nice little routine that we will be using once the main Dr Hue site is up and running. In layman’s terms [...]

Hour 19 – Is that the sound of life outside?

Wakey, Wakey Eggs and Bakey! We have made it through the night and are still trundelling away. The latest to report for you early (albeit) UK risers is:
Development:
Histograms, nested sets and saturation: It’s not easy conversation over in developer land. Suffice to say – it’s all good, it’s all progress and all starting to fall [...]

Hours 16, 17 & 18: Monosyllabic grunts and The Prodigy on LOUD.

It’s the early hours of the morning and things are really hotting up on the development front. Stuff is starting to appear on the the developers screens that looks really cool even though most of us don’t know what it means.
Everyone’s far too busy for in-depth interviews, and so tired they’re incapable of proper conversation [...]

Colourful Personalities – the marketing concept.

4 hours ago, Dave was too busy to post about how DrHue.com has been designed to offer maximum potential in terms of future revenues… (but we’re going right to the wire on development).

So, now it comes to me (Rob Mosley) to write about the marketing idea we believe should be used to launch the site [...]

Hour 15: Final Logo + Page Design Draft

Yessssssss! We’ve finished a workstream. 7 hours to go and the logo is done. What do you think?

And, we’re now seeing what a search results page will look like:

keep looking »