Hour 4: Branding Scoping, Bidding!
Posted on | November 26, 2009 | 3 Comments
4 hours in now, and I’ve just interviewed our 2 teams…
The branding guys have been having a bit of fun naming our service. This normally difficult task has been made all the more of a pain in the arse (or more fun, depending on how you look at it!) because the product is still being talked out in terms of how it will work. So, all they’re going on is that it will help people “shop by colour”… which is a bit vague.
One funny thing though – there’s been a lot of debate amongst the lads about whether to use the UK or American spelling of “Colour / color”… we put the question to our growing band of Twitter followers – with one pretty awesome response in particular from @Winn1!
Some rejected names:
- Suits Hue
- Swotcher
- Pizzazz
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John talking to TradeDoubler on the phone!
Then, a quick wander over to the Tech team (tried not to trip over all the Cat 5 cables!). They’ve already started some interesting conversations with TradeDoubler; who I hear are being very helpful – cheers guys! That seems to suggest we’re on a kind of passive-income revenue stream tip… hmmm. More will be revealed when the business plan is being written in the early hours of this morning!
There was also some really fascinating chat about identifying colour pallets from images and object detection stuff too. I hung around until this got so technical I was just smiling like a moron!
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Finally, I stopped by our Ebay auction and saw that we’ve had 18 bids already and are up to $154.00! Cheers to the two bidders who are currently duking it out. Any more for any more?
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3 Responses to “Hour 4: Branding Scoping, Bidding!”
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November 26th, 2009 @ 4:43 pm
I went through the pain of brand / domain names recently and outlined some tips here: http://econsultancy.com/blog/3821-the-25-factors-behind-brilliant-brand-domain-names. There are links to domain brainstorming tools in there too.
Good luck chaps. Sounds like a fun project.
c.
December 2nd, 2009 @ 11:51 am
Just a quick comment about @Winn1’s response for the spelling of colour; he mocks what he calls “American” then goes ahead and slaps a big old “awesome” in the same sentence. Brilliant.
We don’t realise how much we’re influenced by the State-siders.
Good project, thanks for the inspiration.
December 4th, 2009 @ 8:54 am
Duuuuuuuude!!! Fair point.