Hours 8 & 9: Focus group, user experience, whiskey.
Posted on | November 26, 2009 | No Comments
Uh-oh, Dan’s brought some scotch with him. Ostensibly this is for helping him sleep tomorrow… but why’s it on his desk?
Any prospective buyers, look away now.
Anyway, hours 8 and 9 have flown by in a blur. But there’s been some awesome progress.
In order to make Dr Hue perfect for people who want to “shop by colour”, we needed to do a focus group. So, a bit of twitter-action rustled up long-time friend on Nonsense, Anna Hutton. Anna is pretty much the perfect one-woman focus group for this for 2 reasons:
- She manages a shop that sells the kind of things we envisage people will buy through Dr Hue – Oliver Bonas.
- She’s an artist, and one who places particular emphasis on experimenting with colour and space.
Perfect!
Thanks Anna! xxx
Dave and Rob interviewed Anna in front of sketches of key pages on the Dr Hue site. Two important things dropped out:
- More emphasis needed to be placed on people being able to find complimentary colours. Previously our search tools focussed on matching colours – which is important, but now we’re thinking about how to deal with that too, and make suggestions earlier.
- Our search results won’t all have photos (the feeds we get from the stores often only have 1 photo for a product with, say, 4 colours available). So, our original plan was to return these results too, along with the “wrong” photo… the chat with Anna made us realise people will just think the site doesn’t work. So, now we’re looking at a way to separate those out.
ONWARDS!!! (Yes, I am getting a bit delirious.)
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