Shopping By Colour – The Idea!!!
Posted on | November 26, 2009 | 4 Comments
OK, so 5 hours ago we revealed that we’d decided to develop a website that allows a user to shop by colour. We kind of just dropped this into a blog post or two though – so here, our creative director for the day, Mr. Robbie Greatrex, outlines why we liked the idea, and it’s potential:
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Here are a few of the reasons why we thought ‘Shopping by Colour’ is a good idea:
- Firstly it seemed like a great service to use to get inspiration for gifts for someone that has a favourite colour. Say, a friend is obsessed with green, or has a bright pink bathroom, then it would be the place to shop to find the perfect coloured gift. (e.g. Shopping for Paris Hilton? Get something pink!)
- We then got thinking about matching colours. Someone may have a red dress and is looking for matching shoes, or is after some red cushions to match the roses in the wallpaper. They can search our site though a red filter.
- This also throws up complimentary colours. For example if you have a blue carpet and are looking for sofas, then you can search for those coloured sofas that will compliment the blue and fit in the room.
- Seasonal colours. You’re looking for festive colours decorations for Christmas parties? We could provide a special Christmas pallette of inspiration to choose from.
- Shopping based on mood. If you are feeling a bit low and need a pick up then maybe looking for a yellow thing to buy could be great. Could be a nice colour therapy angle!
- We also felt that injecting a bit of colour back into the online shopping experience would be good, because online shopping can often be a little uninspiring.
- We also reckon there are strong possibilities for certain more colour-based brands and products (such as DELL laptops, Dulux or the VW Beetle) to get involved running special promotions. The Dell Candy might want to do a homepage colour takeover when they release a new gold laptop, sposored links ensue!
- I don’t care about the colour! Bit of fun – potential to click a button in the corner that turns the website black and white.
We’re sure there are lots more interesting ideas of how our service could be used… Let us know if anything springs to mind!
Comments
4 Responses to “Shopping By Colour – The Idea!!!”
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November 27th, 2009 @ 8:10 am
Make sure the site caters for colour blindness.
Inspired for those with this condition.
November 27th, 2009 @ 8:29 am
Allow upload of photos (eg living room), and flip to products that have complimentary colours. Depending on the general colours of the photo , or by pointing to a specific colour on the photo. Maybe be some true colour accuracy issues to ponder.
November 27th, 2009 @ 9:48 am
Love the idea… as a designer can I shop based on Pantone reference, CMYK or hexadecimal values? Just wondering how specific colour shopping can be. I must admit I buy, cook and dress by colour more than function.
I think choosing a colour and searching for complimentary colours is brilliant. No need to upload photo if you can just pick a colour from a selection – photo won’t be colour accurate anyway.
November 27th, 2009 @ 12:33 pm
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