Exec Summary

Posted on | November 27, 2009 | No Comments

UK shoppers spent over £4.67bn online in December 2008 – 14.2% up on December 2007. In fact, a total of £43.6 billion was spent online across the whole of 2008.That’s a lot of money.

More often than not online shoppers search for and filter products based on rational considerations such as price, size and popularity. At times this can be pretty uninspiring!

Dr Hue is the alternative to this grey world of online retail offering an emotional splash of colour to your online shopping experience. It makes colour choice the primary filter for search and everything else follows.

Whether you’re after a gift for that friend that simply adores pink, want matching accessories for a red dress, or are searching for a sofa to compliment your striking blue carpet then Dr Hue offers a unique, fun and rewarding shopping experience.

What’s more, colour is becoming an increasingly important factor in both product design and consumer purchasing decisions. Colour is what gives a product its identity, colour is what makes a product unique, and colour is often what makes someone fall in love that product.

Dr Hue is here to quench the growing thirst for colour!

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