Exit strategy – sell it to Amazon! (Maybe)
Posted on | November 27, 2009 | 1 Comment
First question – whose exit strategy? Ours? Or the lucky winning bidders?!
Well, our exit strategy is easy – just check out the ebay auction…
However, let’s say for example, while you’re there you place a (whopping) bid and win Dr Hue, the brand, website, business plan and all. And you do run it for a couple of years, growing the customer base and develop it into a well established brand – then what do you do when you want out?
Well, if the above is achieved then you will more than likely attract a host of possible suitors.
Most probably a large site such as Amazon may want to acquire Dr Hue to add to it’s portfolio of sites…
So there you have it! (Of course there are other possible exits however we have neither the time or energy to document them now.)
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One Response to “Exit strategy – sell it to Amazon! (Maybe)”
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November 27th, 2009 @ 11:53 am
Having an eye on an exit strategy sounds a negative, but I believe it is essential to success. Business Model