Hours 11, 12, 13 and 14!!!!: We love it when a plan comes together…
First of all, MASSIVE SORRY for the hourly updates dropping off. Hopefully this post will make up for it. I’ll try to make it as awesome as possible.
Biggest news after 4 hours of the most manic work any of us has ever done is… wait for it… the Dr Hue holding page is now up! [...]
Maximum Potential – the tech concept.
3 hours ago John posted about our design / branding concept, Dr Hue. Here, Dave Fletcher (24hour-start-up’s technical director) talks about how his team of developers concentrated on building a platform as much potential to create value for our eBay buyer as possible in the time they had…
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Here’s the techy deal. Dave and the development [...]
Hour 10: Dr Hue is (becoming) ALIIIIIVE!
Great work from the design and branding crew this last hour. Here’s some early logo concepts from Nick:
SO, which is YOUR favourite… let us know in the comments and you might influence the final one. After all, Nick’s got a good few hours left to finish it!
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Also, Ben’s been working on the main man… Dr. [...]
Shopping By Colour – The Idea!!!
OK, so 5 hours ago we revealed that we’d decided to develop a website that allows a user to shop by colour. We kind of just dropped this into a blog post or two though – so here, our creative director for the day, Mr. Robbie Greatrex, outlines why we liked the idea, and it’s [...]
Meal 2! Pizza!!
Another wee film from Will. This time showing a random bit of logo development work, and us all scoffing pizza.
Meal 2 of 4 – next eat, midnight feast… Bring it on! from NonsenseLondon on Vimeo.
Hours 8 & 9: Focus group, user experience, whiskey.
Uh-oh, Dan’s brought some scotch with him. Ostensibly this is for helping him sleep tomorrow… but why’s it on his desk?
Anyway, hours 8 and 9 have flown by in a blur. But there’s been some awesome progress.
In order to make Dr Hue perfect for people who want to “shop by colour”, we needed to do [...]
1st 6 hours of timelapse magic…
Dan has been making a timelapse film of our 24hrs. Here’s the first 6 of those:
Hour 7: Mmmmm… Pizza.
I just had a really nice chat with Graham Charlton, who writes at Econsultancy. He had loads of good questions about the project which we’re gonna try to address over the next few hours in some more specific posts.
We also ate a load of very tasty pizza from Soho Pizza – which is awesome, by [...]
Hour 6: Can we metamorph a developer into a designer please?
The Tech team are bombing along nicely. They’re confident they can do all the colour matching stuff required to make Dr Hue work (lots of geekbabble about RGB values and Symfony etc) and TradeDoubler have got us on their system in just a few hours – when it normally takes a week. Awesome stuff – [...]
Hour 5: We Have a Name & We Have Some Affiliate Feeds!
OK. 4-5pm was a BIG hour!
The branding team have now decided upon a name and we have the domain names registered. ‘Dr Hue’ is the winner, with ‘Killa Colour’ and ‘Hue Choose’ coming in a close joint second place!
Also, Will’s cut a little video from the idea-choosing process earlier today:
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The development team have now reported [...]
