Hour 4: Branding Scoping, Bidding!
4 hours in now, and I’ve just interviewed our 2 teams…
The branding guys have been having a bit of fun naming our service. This normally difficult task has been made all the more of a pain in the arse (or more fun, depending on how you look at it!) because the product is still being [...]
Hour 3: Choosing an idea (A.K.A “arguing”!)
CAN EVERYONE JUST CALM DOWN!!!
I have never seen a whiteboard eraser take such a savage scrubbing! Imagine 10 people all trying to talk at the same time about which idea is best… when they’re the people who had the ideas in the first place and love their little babies passionately… we just did that.
Actually, despite [...]
Dr Hue – The brand and design concept.
Right then, 6 hours ago Robbie wrote about the idea of shop by colour. Since then, we’ve built a brand onto that concept – Dr Hue. Mr. John Stiles is our design director for the 24hour-startup, and here he talks about Dr Hue as a branding and design concept.
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Branding
The name was definitely one of the [...]
Hours 1 & 2: Briefing and Initial Ideas
Uh-oh! I’m behind with these hourly updates already. To be fair, that’s because we’ve been manically busy… Robbie’s just given us all a good briefing to get 24 Hour Startup under way. I’ve embedded a SlideShare of the presentation he used to brief us (with the odd added note so it makes sense!).
Secret Project
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