Nonsense White October Hutchhouse

24HOUR-STARTUP.COM

26 Nov – 27 Nov 2009

Hour 19 – Is that the sound of life outside?

Wakey, Wakey Eggs and Bakey! We have made it through the night and are still trundelling away. The latest to report for you early (albeit) UK risers is:
Development:
Histograms, nested sets and saturation: It’s not easy conversation over in developer land. Suffice to say – it’s all good, it’s all progress and all starting to fall [...]

Hour 15: Final Logo + Page Design Draft

Yessssssss! We’ve finished a workstream. 7 hours to go and the logo is done. What do you think?

And, we’re now seeing what a search results page will look like:

Hours 11, 12, 13 and 14!!!!: We love it when a plan comes together…

First of all, MASSIVE SORRY for the hourly updates dropping off. Hopefully this post will make up for it. I’ll try to make it as awesome as possible.
Biggest news after 4 hours of the most manic work any of us has ever done is… wait for it… the Dr Hue holding page is now up! [...]

Hour 10: Dr Hue is (becoming) ALIIIIIVE!

Great work from the design and branding crew this last hour. Here’s some early logo concepts from Nick:
SO, which is YOUR favourite… let us know in the comments and you might influence the final one. After all, Nick’s got a good few hours left to finish it!

Also, Ben’s been working on the main man… Dr. [...]

Hours 8 & 9: Focus group, user experience, whiskey.

Uh-oh, Dan’s brought some scotch with him. Ostensibly this is for helping him sleep tomorrow… but why’s it on his desk?
Anyway, hours 8 and 9 have flown by in a blur. But there’s been some awesome progress.
In order to make Dr Hue perfect for people who want to “shop by colour”, we needed to do [...]

Hour 6: Can we metamorph a developer into a designer please?

The Tech team are bombing along nicely. They’re confident they can do all the colour matching stuff required to make Dr Hue work (lots of geekbabble about RGB values and Symfony etc) and TradeDoubler have got us on their system in just a few hours – when it normally takes a week. Awesome stuff – [...]

Hour 5: We Have a Name & We Have Some Affiliate Feeds!

OK. 4-5pm was a BIG hour!
The branding team have now decided upon a name and we have the domain names registered. ‘Dr Hue’ is the winner, with ‘Killa Colour’ and ‘Hue Choose’ coming in a close joint second place!
Also, Will’s cut a little video from the idea-choosing process earlier today:


The development team have now reported [...]

Hour 4: Branding Scoping, Bidding!

4 hours in now, and I’ve just interviewed our 2 teams…
The branding guys have been having a bit of fun naming our service. This normally difficult task has been made all the more of a pain in the arse (or more fun, depending on how you look at it!) because the product is still being [...]