Exec Summary
UK shoppers spent over £4.67bn online in December 2008 – 14.2% up on December 2007. In fact, a total of £43.6 billion was spent online across the whole of 2008.That’s a lot of money.
More often than not online shoppers search for and filter products based on rational considerations such as price, size and popularity. At [...]
Exit strategy – sell it to Amazon! (Maybe)
First question – whose exit strategy? Ours? Or the lucky winning bidders?!
Well, our exit strategy is easy – just check out the ebay auction…
However, let’s say for example, while you’re there you place a (whopping) bid and win Dr Hue, the brand, website, business plan and all. And you do run it for a couple [...]
Colourful Personalities – the marketing concept.
4 hours ago, Dave was too busy to post about how DrHue.com has been designed to offer maximum potential in terms of future revenues… (but we’re going right to the wire on development).
So, now it comes to me (Rob Mosley) to write about the marketing idea we believe should be used to launch the site [...]
Maximum Potential – the tech concept.
3 hours ago John posted about our design / branding concept, Dr Hue. Here, Dave Fletcher (24hour-start-up’s technical director) talks about how his team of developers concentrated on building a platform as much potential to create value for our eBay buyer as possible in the time they had…
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Here’s the techy deal. Dave and the development [...]
Shopping By Colour – The Idea!!!
OK, so 5 hours ago we revealed that we’d decided to develop a website that allows a user to shop by colour. We kind of just dropped this into a blog post or two though – so here, our creative director for the day, Mr. Robbie Greatrex, outlines why we liked the idea, and it’s [...]
Dr Hue – The brand and design concept.
Right then, 6 hours ago Robbie wrote about the idea of shop by colour. Since then, we’ve built a brand onto that concept – Dr Hue. Mr. John Stiles is our design director for the 24hour-startup, and here he talks about Dr Hue as a branding and design concept.
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Branding
The name was definitely one of the [...]
